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ABOUT THE BRAND - There’s a new kind of athlete in town and they’re training for The Sport of Leisure. In order to be the best at having a good time, they train every day, every week, every year, honing their craft until they become unstoppable.
These athletes put in mind-boggling hours perfecting the art of racing friends from the pool to the ocean in Cabo San Lucas, eliminating tan lines in Montauk and sipping fruity drinks with tiny umbrellas by the pool in Miami Beach.
And just as the pros do, it's a constant battle looking for that edge, the small details that separate winners from the losers. And that means needing to wear the best, most comfortable, most supportive, most lightweight footwear known to mankind. It's the shoe of choice that separates the best from the rest and that’s where Jackwest becomes the secret sauce for success.
Jackwest is here to help you dominate The Sport of Leisure, where going places and having a great time while doing it is the name of the game.
On a serious note, everybody is looking for balance in their lives. They’re mindful of health and wellness. They want less work more play. They want to experience the joy of traveling, being on vacation and enjoying life. Ultimately, they want to live life for a living.
Jackwest. We are The Sport of Leisure.
BEHIND THE BRAND - Jackwest is a leisure inspired, athletic minded footwear brand located in Portland, Oregon.
Jackwest was founded in 2020 by athletic and outdoor industry footwear veterans who have over 50 years experience in marketing, design, development and sales experience, working for global brands that include Nike, adidas, The North Face, Puma, Under Armour, KEEN and Columbia Sportswear.
The idea was this - what if our favorite flips and slides felt like our favorite running shoes? So we focused our knowledge of athletic and outdoor shoe making towards the footwear that we loved wearing, and that's flips & slides.
And then we obsessed on achieving balance, structure, stability, cushioning, rebound, traction and lightweight functionality and with clean and uncluttered design and aesthetic.
As a result, our products all have athletic DNA, are incredibly lightweight, are crazy comfortable and crazy good looking.
That's the story. And we're sticking to it.