READY FOR

SOMETHING FRESH?


CRACK OPEN A FRESH BOX OF CUSHY GOODNESS

WHAT HAPPENS WHEN A COUPLE OF SHOE GUYS GO ON VACATION AND AREN'T HAPPY WITH THE SHOES THEY BROUGHT?

something better.

something fresh.



Sangmin Lee and Eric Groff are co-founders and visionaries behind the Sport of Leisure brand, Jackwest.   


With a combined 40+ years within the athletic and outdoor industries, Sangmin and Eric are two footwear obsessed design, marketing and sales OG’s from global brands Nike, adidas, The North Face, Under Armour, Puma, Keen and Columbia Sportswear.  


Throughout their careers, they’ve seen it, done it, worn it and disgarded hundreds of shoes and decided it was time. Time for what?  Time to create a brand in their own vision. Time to create footwear that speaks to athletic minded but leisure souled folks, stretching from Portland, Oregon to Seoul, Korea.


And that’s where it gets interesting.  Korean-born American-raised Sangmin and Oregon-raised Eric are creating a global footwear & lifestyle brand that is as important in Korea and Asia as it is in the US.


To do that, Jackwest is tapping into leisure and the moments where you are spending your time as you want to spend it.  This is what they call the Sport of Leisure and it’s defined anyway that you wish - 


Racing from the poolside into the ocean in Cabo to a cruiser bike ride to the fish taco stand in Maui to hammock sleeping in the backyard to eating the best curry udon noodles in Tokyo.


(Yes, we've done them all). 

  

With Sangmin’s global design aesthetic and accumen, along with being one of the top footwear designers to come out of Seoul, and Eric’s insatiable appetite for trend, pop culture and story telling, Jackwest is built to create beautiful, athletic, cushy, comfortable and supportive footwear perfectly matched for your leisure minded life.  


Intentionally manufactured in the footwear savvy city of Busan, South Korea, Jackwest is able to tap into years of shoe making expertise to help create super comfortable footwear along with helping support the local manufacturing community. 


So come follow along and become part of the Jackwest tribe.  We’ll be waiting for you!